This was the brief from Air Paris to Rick+Joe working on the Vintage fragrance stills shoot for Kate Moss with the top drawer tricky-twosome, Mert and Marcus.
Working with a skinny budget and a lo-fi camera R+J boldly ventured behind the scenes and made a teaser that proved of great value to Cotey, the renowned international olfactory company.
Long story short: This fragrance was developed with and promoted by Kate. A large part of the advertising budget was spent commissioning the stills campaign. This little film was presented exclusively to department store buyers around the world as a tease to stir their interest before they placed their advanced orders, and it sold well.
Directed by Rick. DoP Joe.