OOH and Digital Six Sheets bring a huge curve ball to film makers. These demanding aspect ratios that run contrary to the good old fashioned 16 x 9 format loved by film makers, need to be treated with care.
On these occasions, R+J invariably shoot on a square sensor so that they can extract the best composition for 16 x 9 and also for 9 x 16.
The Freddie Flintoff project for Stars Lottery was a very demanding process as we needed to fill the "Wow" screen at Waterloo and also the big screen at Euston station at the highest impact resolution. So we embedded a 4k moving image of Freddie into a vector of the graphic elements and delivered an 8k master!!