Rick & Joe Ltd A strong Partnership between post and creation


Clinging onto a lo-fi camera, and lighting with two redheads against a black backdrop, Rick+Joe shot this web commercial for a Kylie Minogue fragrance launch. 

Atypically in advertising, the brief was to portray the man (Andres Velencoso) as the object of desire, and Kylie as the dominant female figure. The two contrasting sides of the male character (with and without a shirt) needed to be linked to the two sides of the perfume bottle. 

The ad went crazy viral, especially on Chinese Youtube, and hopefully made a major contribution to sales.

Directed by Rick.     DoP Joe.